There's more to Periscope marketing than just creating a Periscope page. If you're new to Periscope or your campaign hasn't seen results yet, you probably just need more information so you can be successful. Read on to learn what to do in order to market your business on Periscope.
If you are especially shy, you should find a way to overcome that before you start trying to market your business. People will not clamor to do business with someone that seems to have a hard time communicating. If this is not something you can change, you should consider hiring someone to do your marketing for you.
Post something every day on your Periscope page. Probably the single most effective way to boost your Periscope marketing is to be an active participant on Periscope. That means writing new posts, sharing new ideas, and passing on interesting things from around the web. The more active you are, the more opportunity there is for people to see your page.
Before you begin to use Periscope for marketing, consider if you really have the time to pull it off. You'll need someone to post at least once per day, and then you'll need to include other features such as a Promotions tab or polls. The only way to profit through a campaign such as this is with constantly updated content, but do you have the time?
Try using custom tabs on your Periscope page. When you first create your business Periscope page, you'll have general tabs like the Wall and Info tabs. Try extending your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
If you want to interact with your customers then you need to reply to the things they say to you on Periscope. It is important to monitor your wall daily and to check out @ messages for your brand as well. Make sure to respond to both positive and negative feedback.
Post regularly on your Periscope page. Don't just create your business page, make several posts the first day, and then stop posting for several months. Not keeping your page updated frequently shows your audience that you don't care that much. If you need this Periscope page for your business, then stick to some kind of posting schedule.
Keep your posts relevant. If you make kitchen appliances, everything you post about should have something to do with the kitchen. If you post too much about irrelevant things, the theme of your page will get lost and your bottom line could be recommended you read affected as a result. It is important to stay on topic.
Use pictures. Once you've got your site set up, share pictures with your Periscope friends and fans. These pictures can be of your product, or they can be inspirational or funny pictures. Your customers will share these pictures with their own Periscope friends, which raises your exposure across the site and will lead people to you.
Figure out the best time for your Periscope posts. You will get more attention for your updates if you post them when your subscribers are checking Periscope. You could for instance share updates around noon if your subscribers are likely to check Periscope during their lunch break or share your updates during the evening.
Periscope is a great way to market your business to a variety of people. Do not overlook the help it can give your business; instead, you should take full advantage of it. Take to heart all the Periscope marketing tips below so that you can really succeed.